Retail Outlet Sales Goal Setting Assistant

If you're a large retail chain, setting good sales targets for your outlets around the country involves making tradeoffs. On one hand, the targets should be large enough to be motivating. On the other, there might be reasons outside of a given outlet's control that make achieving certain targets difficult: competition from local stores beyond what's typical nationally, differences in regional advertising, and so on. And you'd like the goals to be fair.

In the visualization below, the charts on the left help you determine whether your targets are motivating. They plot metrics that should be within the outlet's control--sales growth and market share change--against the percentage the outlet attains of its target, and you see can the strengths of the correlations. (Strong correlations here are good.)

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The charts on the right help you determine the fairness of your targets: they present metrics that are less likely within the outlet's control--market share and relative advertising spend--and if there are no correlations here, that's also ideal. The points should appear cloud-like and not show a trend.

In this visualization, to set a target for a store, simply drag a point right or left in one of the plots. The visualization connects to a back-end predictive model to determine the market share, sales growth, and other outcomes one can expect of each store at your new level, updating these values along the Y-axes.

As this occurs, pay attention to the correlations across the charts; again, on the left they should be high, and on the right they should be low.













Try these things with this demo:

  • Drag different points to change the stores' sales goals -- and see how the motivational and fairness qualities change as a result overall
  • Save the current goal configuration -- clicking the save button on the right
  • Come back to one of the saved scenarios -- clicking a scenario button on the right
  • Find a specific retail outlet among the charts -- by moving the slider at the bottom